I love talking about Exhibitor Marketing and was honored to be a guest on Victoria Caldwell’s podcast recently. Listen in as we discuss why exhibiting at events should be part of your marketing strategy.
- Why you should use events as part of your marketing plan
- Important steps to take before using exhibits
- How to engage attendees during and after the event
- How to make the event successful
“A lot of people have this magic wand theory of “If I show up, then the leads and sales will follow.”
“It’s not the event that’s the problem. It’s you. It’s not because events don’t work. It’s because you don’t work events.”
What is your biggest challenge when exhibiting at an event? Share in the comments below.
Have an Event Coming Up?
Let us develop your customized pre-event strategy plan!