Podcast Mic

[Podcast] How to Successfully Market Your Business at Events

I love talking about Exhibitor Marketing and was honored to be a guest on Victoria Caldwell’s podcast recently. Listen in as we discuss why exhibiting at events should be part of your marketing strategy. 

 

  • Why you should use events as part of your marketing plan
  • Important steps to take before using exhibits
  • How to engage attendees during and after the event
  • How to make the event successful

“A lot of people have this magic wand theory of “If I show up, then the leads and sales will follow.”

Show Notes

4:15
How Lisa got into exhibitor marketing
4:56
Just being present won’t guarantee leads and sales
8:41
Number one reason why you should be doing exhibits
15:34
The biggest reason companies fail when exhibiting at events
17:02
Things you need to figure out before exhibiting
22:38
Picking the right events
26:15
What NOT to do at the events
28:15
What to do at the events
41:29
What you must do after the event
46:18
How to figure out how much to spend on a booth
50:20
Get a customized plan for your business in a 1-hour exhibit mastery session with Lisa

“It’s not the event that’s the problem. It’s you. It’s not because events don’t work. It’s because you don’t work events.”

What is your biggest challenge when exhibiting at an event? Share in the comments below.

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