Event Marketing vs. Event Management – Which do you need?

Event Marketing vs. Event Management – Which do you need?

Every event is made up of a variety of parts that fit together like a puzzle. Successful events have all of those puzzle pieces working together at the right time and place. Marketing is one of those puzzle pieces that is an essential part of every successful event....
5 Mistakes to Avoid When Exhibiting at Trade Shows

5 Mistakes to Avoid When Exhibiting at Trade Shows

Does your company exhibit at trade shows and conferences to gain exposure? Here are 5 mistakes to avoid when exhibiting at a trade show: Trade Show Mistake #1 –  Exhibit without a Plan It’s almost time to exhibit? Do you have your plan? Now if you are like...