You've been reading about all of the upcoming changes on your Facebook Business Page. The change you've probably heard the most about is that Facebook is no longer allowing you to determine a default landing page... all visitors will see your wall. You may be...
Virtual Assistant
What You Need to Know About Facebook’s Changes
There were many rumors floating around over the last two weeks about changes to Facebook Business pages. Last Wednesday, Facebook unveiled the newest changes that will take effect on March 30, 2012. Cover Photo & Profile Picture One of the most obvious changes...
Do You Know What Others Are Saying About Your Company?
As I prepared for my presentation at the PPAW Annual Holiday Event, I found the following quote from the folks at Google regarding one's online identity... “Your online identity is determined not only by what you post, but also by what others post about you — whether...
How Do You Measure Success?
"How do you measure success? What makes you successful?" That was the questioned presented to me during a consultation with a potential client. We had discussed the multiple aspects of the project, we had discussed my rates and we had moved into a discussion of how...
Being Visible Even When You’re “Virtual”
I had an interesting experience last week. A client of mine was being interviewed by the local newspaper and he asked me to come to the interview. When the photojournalist arrived, my client introduced me as his "Virtual Assistant" - to which the photojournalist...
It’s time to celebrate!
Two years certainly goes by quickly! Two years ago I officially launched my company, Today's Virtual Edge. Although I had been working as a Virtual Assistant for a few years before that, I decided it was time to officially hang my "shingle". What an amazing ride it...
What makes you unique?
"What makes you unique, Lisa?" Wow! That was the subject line of an email I received this morning. The email was from a company who wanted to sell me items to help promote my branding and in terms of email marketing; they did a great job of getting my attention...
“Running Away” Can Help Build Your Business
When you read that title, did you think "What? Apparently Lisa has lost her mind! How can you run away and build your business?" That's exactly what I did this week. Now, I am not talking about running away for good, but rather leaving your "normal" surroundings to...
3 Simple and Effective Steps to Optimize Your LinkedIn® Profile
Many small business owners are just starting to dabble in Social Networking. When they decide it is time to start with Social Networking, they will often create a Twitter or Facebook account, however; many ignore the huge potential of LinkedIn. Some people view...
SlideShare – An Effective Business Tool
In a world where we as business owners are constantly trying to find effective ways to market our business, there seems to be an abundance of tools at our disposal. SlideShare (www.slideshare.net) has been on my radar as one of the tools that I have wanted to try for...