Why You Shouldn’t Get Rid of Your Custom Facebook Welcome Page

You’ve been reading about all of the upcoming changes on your Facebook Business Page.  The change you’ve probably heard the most about is that Facebook is no longer allowing you to determine a default landing page… all visitors will see your wall. ...

How to Use QR Codes to Build Your Business

You’ve started to see them everywhere… those little black and white squares that look similar to a bar code, but aren’t quite the same.  What are they?  They are QR codes (abbreviated from Quick Response code) and they are two-dimensional codes that...

Do You Know What Others Are Saying About Your Company?

As I prepared for my presentation at the PPAW Annual Holiday Event, I found the following quote from the folks at Google regarding one’s online identity… “Your online identity is determined not only by what you post, but also by what others post about you...

A Go-Giver Attitude Witnessed in Person

In a world where there are books to build your business around every corner, it’s hard to discern between the “can’t miss” and the “don’t need.”  However, every once in a while, you come across a little “gold...

How Do You Measure Success?

“How do you measure success?  What makes you successful?” That was the questioned presented to me during a consultation with a potential client.  We had discussed the multiple aspects of the project, we had discussed my rates and we had moved into a...

Being Visible Even When You’re “Virtual”

I had an interesting experience last week.  A client of mine was being interviewed by the local newspaper and he asked me to come to the interview.  When the photojournalist arrived, my client introduced me as his “Virtual Assistant” – to which the...