Event Marketing vs. Event Management – Which do you need?

Event Marketing vs. Event Management – Which do you need?

Every event is made up of a variety of parts that fit together like a puzzle. Successful events have all of those puzzle pieces working together at the right time and place. Marketing is one of those puzzle pieces that is an essential part of every successful event....
5 Mistakes to Avoid When Exhibiting at Trade Shows

5 Mistakes to Avoid When Exhibiting at Trade Shows

Does your company exhibit at trade shows and conferences to gain exposure? Here are 5 mistakes to avoid when exhibiting at a trade show: Trade Show Mistake #1 –  Exhibit without a Plan It’s almost time to exhibit? Do you have your plan? Now if you are like...
An Easy Way to Use Quizzes in Your Business

An Easy Way to Use Quizzes in Your Business

Do you use quizzes as part of your Marketing?  If not, you should! Quizzes provide a quick and easy way to learn more about your prospects and their needs.  They allow you to also customize your messaging based on their answers. And… quizzes are addictive! ...

Focusing on YOUR Business

If you follow me on social media, you will know that last week, one of my clients flew to Phoenix to spend two days working with me on her business and her new coaching programs. Lakeshia is a personal development coach who is launching her new product, Life School...
How to Reconnect with Old Leads – Infusionsoft Campaign

How to Reconnect with Old Leads – Infusionsoft Campaign

Like many business owners, I get so busy doing my client’s work, I don’t always do everything I should for my own business.  Once I started using Infusionsoft, I knew that would change. So in December, I decided to create a new campaign asking ALL of the...

What Politicians Can Teach Us About Email Marketing

Today is Election Day in Wisconsin and even if I never watched the television or read the newspaper, I would still know. Why? Because for the last two weeks, my phone has been ringing constantly with messages from politicians. As a result, I have not answered my...